UNDERSTAND
Learn the problem, the people, and the context.
Complex systems.
Clear experiences.
A snapshot of how I think,
design, build, and iterate.
Thinking Process
A simple process I use to solve complex problems and improve products over time.
REDUCE
Cut the noise. Keep what matters.
STRUCTURE
Organize the flow, data, and decisions.
BUILD
Turn the idea into a clear, working solution.
OBSERVE
See how it works and where people struggle.
ITERATE
Improve it based on what I learn.
Understanding the Real Workflow
Before I design solutions, I ask the questions that reveal where the system helps, breaks, or creates workarounds.
Watch forRepeated steps, waiting, duplicate entry, context switching, and mismatches between software and physical work.
InvestigateObserve tasks, map the real sequence, and compare it with the intended flow.
GoalCut wasted time while preserving essential information and safeguards.
Watch forAmbiguous states, dense forms, weak feedback, duplicate entry, and memory-dependent decisions.
InvestigateTrace each error to where the wrong choice became easy or the right one unclear.
GoalPrevent errors in the workflow, not just report them afterward.
Watch forSpreadsheets, notes, messaging apps, copied IDs, and tools filling workflow gaps.
InvestigateIdentify what outside tools provide that Octopus does not.
GoalBring essential context into Octopus without adding unnecessary complexity.
Watch forSticky notes, memory, unofficial steps, Slack messages, and “ask this person” moments.
InvestigateCompare how experienced and newer users work with the documented process.
GoalMake critical knowledge repeatable, teachable, and less fragile.
Watch forFrequent actions, repeated navigation, small delays, and everyday decisions.
InvestigatePrioritize by frequency, time cost, error risk, and reach.
GoalMake small changes that save meaningful time at scale.
What I'd Bring to Octopus
I simplify complex workflows, build scalable systems, bridge design and implementation, and use data to guide improvement.
COMPLEX WORKFLOWS
I turn complicated systems into clear, manageable experiences for the people using them.
DESIGN SYSTEMS
I build reusable patterns that improve consistency, speed, and scalability as products and teams grow.
DESIGN + CODE + AI
I use HTML, CSS, JavaScript, and AI to move quickly from idea to implementation without losing product judgment or design intent.
MEASURE + IMPROVE
I track outcomes after launch, learn from the data, and use it to decide what to improve next.
Proof in the Numbers
I care about what happens after something ships. These examples show measurable growth and faster workflows over time.
ICF NEXT/UX/UI DESIGN + DIGITAL DELIVERY
NCI DCCPS Digital Experiences
As part of a cross-functional team, I contributed to UX, visual design, and digital delivery across NCI DCCPS programs. We used performance data to guide iterative improvements that increased awareness of and access to public-health tools and resources.
+80%
Office of Cancer Survivorship site traffic
Jun 2022 → Jun 2023
+69%
Smokefree.gov visits
2.25M → 3.8M
FY17 → FY18 +44% Cancer-trend software downloads 3,205 → 4,626
FY18 → FY19 +36% Sample grant application downloads 4,488 → 6,100+
FY22 → FY23
View featured experience ↗
FY17 → FY18 +44% Cancer-trend software downloads 3,205 → 4,626
FY18 → FY19 +36% Sample grant application downloads 4,488 → 6,100+
FY22 → FY23
FOUNDER/PRODUCT DESIGN + BUILD
Pluvi
Designed and built Pluvi around reusable artist data and faster workflows. In timed comparisons using the same content, core tasks were faster than common artist and stage-production tools—and 100 artists joined in the first week.
~15 min
Faster artist account + page setup
vs. Linktree + bio.fm
~10 min
Faster stage plot + tech rider creation
vs. StagePlot Guru + Stage Plot Maker
1 → 6+
One artist setup powers 6+ tools
Profile, music, shows, merch, EPK + stats
100 artists
Joined in the first week of launch
Early product adoption
Let’s Talk About the Role
I’d love to hear where this role can have the greatest impact across Octopus and the broader Apex team, and what meaningful progress would look like in the first six months.